Some school counselor blogs are aimed at the school community audience (students, families, staff) and act as a website of sorts to share information, events, programming, etc. Other school counselor blogs are aimed at a colleague audience (school counselors, grad students, educators) and offer insights, inspiration and ideas. Check out the examples in the blogroll to get a sense of the differences.
If you are thinking about starting a blog, SCOPE recommends that you identify the audience you want to target and stick with it. Susan Spellman Cann, a SCOPE fan and school counsellor in Canada, recently shared this great article on How to Write the Perfect Blog Post. For those of you who are familiar with Danielle Schultz of School Counselor Blog, one of the most highly trafficked school counseling blogs around, she recommends checking out ProBlogger for tips and ideas on blogging.